Toma Pomodoro
A focus app, not just a timer: focus and break cycles, session history and alerts that respect Do Not Disturb. Live on Garmin watches in Portuguese and English, now in production for iPhone.
Emanuel Hespanhol Marketing strategist · Growth and applied AI
Marketing strategy,built intoAI systems.
I turn marketing strategy into AI systems that ship content, campaigns and products. I led marketing at arOS, an AI SaaS, and co-founded a marketing and sales agency before that.
- 5+years in marketing, content and growth
- 32K+users on arOS while I led its marketing
- 80+AI agents designed and evaluated
- 100+clients served by the agency I co-founded
Selected work
Strategy, AI and production.
Seven cases from an AI SaaS, Iman Gadzhi’s Ghostwriter, a family real estate business, AI video, email marketing and the agency I co-founded.
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From 5K to 32K+ users
Marketing an AI product to marketers. Positioning, ads, a launch with an agency-owner influencer, landing page tests I built in code and a move from sales calls to self-serve upgrades.
Read the case -
80+ agents, one brand voice
Prompts that write like the brand, not like a robot. I worked across the product: marketing prompts, the flows, automations and RAG behind them, skill orchestration in the main chat, the carousel engine down to the code, and measuring what actually worked. I was also part of Iman Gadzhi’s AI team.
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Ready for 10K new users per launch
I was responsible for Ghostwriter OS, Iman Gadzhi’s AI copywriting platform. A developer and I built it and kept it running: agents, skills, prompts, the flows behind them and user support.
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A marketing team made of workflows
My family’s real estate agency had no marketing team, so I built one with AI: SEO articles, carousels, listing reels, a new brand, ads and CRM, all reading the same brand DNA, with me approving at the steps that matter.
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Generated, directed, edited
AI video for a real estate agency, a product and an interior design project. Script, frames, takes, voice, music and edit, each with the tool that does it best.
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The face, the copy and the sales
All In started as an e-commerce that passed R$1M in revenue in its first year and became a marketing and sales agency for local businesses. I was the creative and commercial half: I recorded the ads, wrote the copy, led client strategy, brought in clients and coordinated our launches with experts.
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Email that sells
Launch sequences for experts, the full email lifecycle of an AI SaaS in GoHighLevel, AI agents that write newsletters, and the store where email first beat paid ads. I wrote the emails and tied each sequence to the funnel it served.
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About
I’ve changed careers more than once and never started from zero. Engineering taught me to break problems down. E-commerce taught me copy and funnels. The agency taught me sales. iOS taught me to ship code. arOS put all of it to work with AI.
Based in Belo Horizonte, Brazil, working remotely. Languages: Portuguese (native) · English (advanced)
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arOSMar 2025 to Sep 2026
Marketing Strategist and Prompt Engineer
Marketing strategy, ads and launches for an AI marketing SaaS; prompts and evaluation for 80+ agents; help center and weekly live classes.
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Legalize GroupNov 2024 to Mar 2025
Marketing Director
Structured marketing operations and sales funnels across the group’s businesses.
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All In Company
All In CompanyJul 2021 to Nov 2024
Co-founder and CMO
Acquisition, offers, copy, funnels, CRM and sales team training for 100+ local business clients.
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BlackbookNov 2021 to Jan 2023
iOS Developer
Built iOS features in Swift while running the agency in parallel.
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Vale S.A. (via Milmed)Apr to Aug 2021
Analyst, occupational health data
Worked with occupational health data.
- 01
Strategy before prompts
A well-written answer can still be bad marketing. I start from the offer, the audience and the goal.
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Measure what gets approved
I compare models on quality, voice, speed and cost per approved answer.
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Think in systems
A fix in one place can break another. I once moved a timestamp in a prompt just to keep the cache working.
- 04
Teach it so it sticks
Docs, live classes and demos are part of shipping. Some of my arOS lessons are public on YouTube.
RocketseatAug 2025 to Jan 2027, in progress
Postgraduate in AI and Automation
UFOP, Federal University of Ouro Preto2015 to 2020
B.Eng. Mechanical Engineering
CEFET-MG2011 to 2014
Industrial Informatics technician
Languages: Portuguese (native) · English (advanced)
Toolkit
What I work with.
- AI and LLMs
Claude Code
Codex
Antigravity
OpenRouter
Langfuse
- Automation and build
n8n
Make
Zapier
Bubble
Supabase
Vercel
Lovable
Framer
WordPress
GSAP
Git
- Growth and analytics
PostHog
Google Analytics
Tag Manager
Search Console
Semrush
Hotjar
Looker Studio
Google Ads
Meta Ads
TikTok Ads
- AI media
HeyGen
Higgsfield
Google Flow
Sjinn
ElevenLabs
Midjourney
HyperFrames
Remotion
CapCut
Canva
- CRM
GoHighLevel
Kommo
Pipedrive
Pipefy
- Work and collaboration
Notion
Slack
Google Workspace
Jira
ClickUp
Figma
Miro
Side projects
Things I build on my own time.
Vida Cética
My channel on AI, marketing and life, without the stage filter: changing course by stacking what you already know, not starting from zero. The motto is “Question everything. Including this.”
Recommendation
He stood out for his ability to turn business requirements into strategies, content and prompts that work and are well structured, for the quality of his work and for his clear communication with the teams and partners involved.
Bruno Picinini, co-founder of arOS, is available as a reference on request.
Contact
Let’s talk.
Open to remote roles in marketing, growth and applied AI, and to the occasional project.